Case Study • Homelee Growth System

SCALING PROFITABLE PURCHASES

Homelee had strong traffic but weak checkout performance. We rebuilt the purchase funnel and optimized checkout conversions — turning traffic into profitable sales.

Revenue Generated

₹8,40,000+

ROAS

1.3X → 5.1X

Checkout Conversion

1.1% → 3.9%

CPA

₹980 → ₹410

AOV

↑ 27%

01. The Checkout Bottleneck

Homelee had good traffic but poor checkout conversions. Customers were visiting product pages but not completing purchases, keeping ROAS below 1.5X.

02. Purchase Funnel Optimization

We simplified the checkout flow, optimized product messaging, and improved purchase intent signals. This significantly increased checkout conversion rate from 1.1% to 3.9%.

03. Cost Efficiency Engine

Better audience targeting and improved funnel structure reduced acquisition costs from ₹980 to ₹410 while simultaneously increasing average order value by 27%.

PERFORMANCE BENCHMARKS

ROAS
1.3X
5.1X
SCALED
CHECKOUT CONVERSION
1.1%
3.9%
OPTIMIZED
CPA
₹980
₹410
REDUCED
AOV
Baseline
+27%
INCREASED

The Homelee Conversion Protocol

We rebuilt the purchase funnel by improving checkout UX, refining audience targeting, and aligning creative messaging with buyer intent. This allowed the ad platform to optimize for high-intent shoppers instead of low-value clicks.

WANT THESE RESULTS?

We help eCommerce brands scale profitably with data-driven ad systems.

APPLY FOR A GROWTH AUDIT

Requirement: Minimum ₹10K/day ad spend