SCALING STUDENT ACQUISITION
How we transformed an underperforming education campaign into a profitable student acquisition engine — improving ROAS while cutting CPA by more than half.
Leads Generated
ROAS
1.4X → 4.6X
CPA
₹1,450 → ₹620
CTR
0.9% → 3.1%
Conversion Rate
2.1% → 4.5%
01. The Targeting Problem
The campaign was struggling with high acquisition costs and low engagement. CPA had crossed ₹1,450 while CTR remained under 1%. The ads were reaching the wrong audience segments and the algorithm lacked strong conversion signals.
02. Creative Optimization
We introduced multiple high-performing ad creatives focused on student pain points and aspirational outcomes. This increased engagement dramatically and pushed CTR from 0.9% to 3.1%.
03. Funnel Optimization
The lead generation funnel was simplified and optimized for faster decision making. Clear messaging, improved landing experience, and better targeting reduced CPA from ₹1,450 to ₹620.
PERFORMANCE BENCHMARKS
The Education Growth Protocol
We rebuilt the campaign architecture focusing on creative testing, audience refinement, and conversion-focused landing pages. By aligning messaging with student intent and improving tracking signals, the platform algorithm began optimizing for high-quality leads instead of low-intent traffic.
WANT THESE RESULTS?
We help education brands scale their student acquisition profitably.
APPLY FOR A GROWTH AUDITRequirement: Minimum ₹10K/day ad spend
